"If you attend a concert in a lot of places around the world today, it would not be odd to find Afrobeats songs being played, or Nigerian Afrobeats artists performing. From the young boy recording in a studio in Lagos, Nigeria, to millions of ears around the world. Music is a global language in which the only requirement needed for participation is one’s ears. You do not need to understand the language it is made in to connect, and this makes assimilation easier. I believe that sectors such as this are low-hanging fruits that should be explored in tourism, culture, and creative industries.
"I used the story of Afrobeats and its shining lights to illustrate the importance of taking advantage of our rich cultural heritage while speaking at the opening of the @unwto Global Conference on Tourism, Culture and Creative Industries. I emphasized the importance of promoting tourism, especially in local cultures and creative industries as a means to boost economic development and cross-cultural collaboration as I officially declared the conference open."
- Professor Yemi Osinbajo
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